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Basic approach of generating new business ideas

You've probably seen a few hundred of books teaching and informing you on various techniques how you can generate new business ideas. The suggested below basic set of techniques were adapted from various sources and created by us.
We hope you find them useful - everyone is different and for one person more structural approaches would be preferred and some others would need to let go all rational thinking and see the big picture in a more creative light first.
Do not force all this, just make yourself comfortable and enjoy this idea generation journey!
First let’s talk about some ground terms and rules.
How is it all perceived to happen? Everyone knows so called ‘Eureka’ moment and majority of people aren't even considering starting something on their own without that blissful moment which frankly speaking‘would happen eventually or not’. Yet as 'Eureka' is still ‘not here’ they just live in a passive state of waiting for a miracle. So let’s keep it straight - most of the time it is not going to be a ‘Eureka’ moment happening spontaneously on its own. It would come to you as a result of creative focus and pro-active search for new opportunities and ideas.
Tomas Edison already stated his point of you on this by urging people not to wait for that blissful inspiration from nothing - ‘Success is 1% inspiration and 99% perspiration’ he said.
What is perspiration in our case? We probably can call it mental exercises when we speak about a pre-idea state of mind!
What can it be?
- checklists
- stimulus material (pictures, objects, words)
- free association
- brainstorming;
- mind mapping
- analogical thinking
- upside-down thinking.. and more
You need to keep in mind that it is advised to defer your judgement before you collect some critical mass of new ideas. Pre-idea stage is often characterised by the rule ‘quantity breeds quality’. Generate a vast array of options and ideas, go wild and try to use your imagination to the full!
If you are tired just take a break and switch off from the process.
It is also important to have an arsenal of techniques how to pro-actively seek the opportunities.
We have grouped them into internal ones - you should search within yourself for the things that inspire you and make you happier. Next ones are the external opportunities - majority of books focus on them and advise you to scan the environment, search for trends and have a closer look at people and their current and future aspirations.
Finally, we would not be evil or joy without a third group - think about emotional factors: what makes you having the most fun possible? Robin whispers: 'Maybe you just want to change the world? How?'
External:
- creative questions, or 'The Power of Why'
- try to tweak the familiar or 'Disrupt something!'
- most of the wisdom is received - try to challenge that!
- observe people (users or target audience)
- identify hot spots (what is trending now, can you spot what would on tren next year?)
- problem hunting
- observe people (users or target audience)
- identify hot spots (what is trending now, can you spot what would on tren next year?)
- problem hunting (most of experts suggest that you should think of satisfying a need, helping people in a way, if you succeed to create an idea around that you are on the way to create a business!)
Internal:
- exploit your personal experience (have a look at your CV, your past job placements or freelance you did); have a closer look at them and feel inside of you - which moments made you 'tick'?
- have 'your' day - just switch off and just do what you like doing for the whole day! come back and note what you did - any ideas how to combine some of the things together?
Emotional:
- you may already do what you like or maybe have a vague idea, can you think of factors or things that would significantly increase the levels of fun?
- simply try to change the world?
Ideas are the seeds of success and apart from the 'Why?' and 'How?' questions, there is one of 'Where?'
It means that ideas often come suddenly - be it after a long brainstorming session or just in the shower, in public transport or in your cozy bed.
Your task is to catch it, visualise and fix it - use your EvilJoy account to do just that by creating an Idea.
John Williams in his book ‘Screw work let’s play’ talks about a playbook to record ideas and carrying it everywhere - try EvilJoy for that!


15 Sep 2013

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