Exposed Wines

I have created this website to write wine and food reviews and share news about wines.

It already has wine reviews, food reviews, news, sections about entertainment, best value wines, where to buy (online), a separate section on British wines and we have also added a feed from Waitrose and Majestic to showcase thousands of wines in addition to our own reviews.

The site is earning just a little bit from ads and wine sales (affiliate marketing), but I am puzzled now how to kake this project work better?

Oh yes as we also have iphone app, android launcher and Blackberry launcher.